Tuesday 13 November 2012, 6pm
The Pit, Te Ara Hihiko, Massey University

RSVP to creativearts.events@massey.ac.nz

Design Thinking was applied as a term and methodology by a design firm in 2008 as a tool to solve every problem, from daily life decisions to business challenges to world hunger problems.

Matthew Ellingsen, Design Director from Empathy presents a documentary exploring design thinking, a movement that tries to distinguish design as a 'surface', from its thinking "behind."

How do we fully engage organisations to think about the changing landscape of business, culture and society? Inspired by design thinking, this documentary grabs business leaders, designers, social change-makers and unlikely individuals to portrait what they have in common when facing this ambiguous 21st century. What is design thinking? How is it applied in business models? How are people changing the world with their own creative minds? It is a call to the conventional minds to change and collaborate.

One of the hottest design topics, design thinking has already evoked debates in the design industry, the corporate world, and even in social change, and is catching on fire around the world. Determined that there was a lot more story to be told from an on-screen perspective, Director, Mu-Ming Tsai set out to film 'Design & Thinking', a documentary to explore this 'movement'.